Newsletters and other projects at United Founders Oy
Communications' tasks at United Founders have been interesting and versatile. I have been very lucky to learn more about different tools and softwares as well as different forms of communication and marketing. In this article I want to showcase some of my favorites projects and their results!
(Please note that some text in this article's work samples have been covered for the sake of company's privacy and this might have effected the appearance of the samples)
Newsletters for Takoi
Takoi as a company offers its customers construction planning and supervision and it is also part of the United Founders community. In my role as Administration and Communications coordinator I also managed Takoi's communications and marketing by creating newsletter and social media posts. One key way of communication for Takoi is a newsletter sent to clientele. Newsletter informs customers about upcoming events or offers as well as give insight and tips on different topics.
Here are some of my favorite newsletters I got to create and publish with the helping hand of Takoi's sales team. The newsletter is written in Finish since most of the clientele is Finnish speaking.
6/2024 Takoi is suprising their clients with an ice cream gift! Cover picture is Finnish summer scene from a lake and the photo was taken by me. In the text Takoi is giving detailed instructions how to redeem the gift and also wishing warm and relaxing summer for everyone. This newsletter had an open rate of 56 percent.
8/2024 Takoi is introducing new employees. Cover picture is listing different Finnish sayings about summer vacations being over and school and work starting again in autumn. In the text Takoi is introducing their new Branch Manager for Takoi Architects and also other new employees for the Takoi's architect, HVAC, structural design and project management teams.
10/2025 Takoi is launching a free lecture series for property managers and boards of housing companies! The cover picture is from Takoi's actual personnel. In the text Takoi is giving more details how to book your own lecture on preferred topic.
11/2025 Takoi is inviting their clients to a movie night! The cover picture is from the movies poster, which will be playing in the cinema. Movie night hosted by Takoi is an excellent way to connect with customers. In the text Takoi is giving more details about the event and how to book your ticket to the cinema. This newsletter had an open rate of 33 percent.
Social media reels and posts for Takoi
I have also been fortunate to create social media reels and posts for Takoi mainly for their Instagram and Facebook channels but some also for their LinkedIn channel. My main focus for Takoi's social media has been filming and editing videos from various events that Takoi has been part of for example UF Pre-Christmas party and Summer party. I've also made reels from Takoi's own evens such as Takoi Casino. In addition to reels I have also planned and executed some posts for the social media channel's feeds. My main tool with the posts and reels has been Canva. The reels and posts have reached up to 360 accounts in Instagram! Most successful have been the event reels and I also think that reels is the format that is trending an reaching audiences the most at the moment.
Here are some examples of the social media posts I have created for Takoi. You can click the links in the chapter above to check out the reels!
Printed projects
In addition to the newsletter an social media posts I have also made various print material for Takoi and United Founders. Here are few examples of those!
This is an information card about photographing in Takoi's Casino event. The card explains verbally and graphically how Takoi's taken images are being used in Takoi's platforms. It also gives detailed instructions what to do if one doesn't want to be featured in photos.
I also had the pleasure to craft a new annual report template for United Founders. Here is the cover of the report and I think the design is simple, easy to read yet effective and fun! I also like the colors of UF logo which I utilized in the template.
